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Zainal Abidin

  • 2 Days of training
  • E-Certificate of Completion
  • E-Training manual
  • HRDF Approved & Claimable

Course Objectives

  • The understanding of marketing strategies, increased market competition, and Customers behavior, can definitely help them to better appreciate and manage the complexities and challenges associated with working in modern and fast growing customer’s awareness.
  • Understand and comprehend the importance of marketing and how to have it strategically.
  • Understand and comprehend the present situation that affecting the performance of the company and search for the possible solution by having to fully understand the market competitiveness
  • Learn how to increase number of customer and close more business deals by having in place a right customer strategy.
  • Know how to use stories to build trust in you and to connect positively with your staff and clients.
  • Know how to develop better corporate value.
  • Live feedback and instant improvement

Target Audience

Senior Marketing Manager. Marketing Manager, Senior Marketing Executive and Marketing Executive

Methodology

Lecture, team discussion, team presentation, video presentation on market competition, group discussion, individual activity and classroom discussion.

Course Modules

  • Module 1 – Introduction to Marketing Strategy
  • Module 2 – Environment Analysis and Market Intelligence
  • Module 3 – Strategies for Customer
  • Module 4 – Developing The Products And Services Strategy, “Selecting What Product Or Service The Company Will Make And Sell And In Matching The Specification Of These Products And Services And Their Performance To The Needs Of The User
  • Module 5 – Marketing ROI

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