Menu

Edwin

  • 2 Days of training
  • E-Certificate of Completion
  • E-Training manual
  • HRDF Approved & Claimable

Course Objectives

  • Understand what is Market Intelligence or Competitive Intelligence.
  • Learn how to use this “intelligence” in becoming competitive in the marketplace to gain market share.
  • Create and utilize strategies to gather and analyze market intelligence information.
  • Appreciate the role of Knowledge Management as a framework for Market Intelligence.
  • Value the use of Strategic Intelligence, Tactical Intelligence and Counter Intelligence in developing Competitive Intelligence.
  • Think positively and develop a win-win mindset.

Target Audience

This course is suitable for marketing directors, marketing managers, sales manager, sales and marketing executives, and sales personnel.

Methodology

This program will be conducting via interactive lectures, extensive use of group discussions, case studies, and individual and syndicated exercises.

Course Modules

  • Module 1: Business Management and Strategies
  • Module 2: Market Intelligence – An Overview
  • Module 3: Competitors: Outwitting, Outmaneuver and Outperforming
  • Module 4: “Knowing and Not Doing is Equal to Not Knowing at All” – Using Knowledge Management as a Framework for Market Intelligence
  • Module 5: Building Market Intelligence Capability
  • Module 6: Complaint is a gift “Turning terrorists into partners”

Contact us for more information

LOGIN

Login with your social account

or

Don’t have an account with us?

Edit Profile

FREE FOR LIFE

Sign Up to Bookmark your Favourite Course
or Request for a Quotation instantly

Sign in with your social account

or

By signing up, you agree to our Terms of Use and Privacy Policy

Have an account with us already?