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Tiong Sue

  • 2 Days of training
  • E-Certificate of Completion
  • E-Training manual
  • HRDF Approved & Claimable

Course Objectives

  • Understand the framework that supports a set of pricing strategies
  • Identify customer value as the basis for successful pricing and understand how dynamic customer needs can influence pricing decisions
  • Examine the fundamental basics for pricing like the economics of supply and demand and the overall determinants of demand
  • Plan and create relevant pricing strategies for the product

Target Audience

Key Decision Makers in Companies, Key Personnel of Accounts and Finance Department and Sales and Marketing Department, Product and Brand Managers, Marketing Communications, Business Development Managers, Entrepreneurs.

Methodology

Classroom teaching and Group Discussions.

Course Modules

  • Module 1: Pricing Strategies Framework
  • Module 2: Factors in Determining the Best Price
  • Module 3: Cost
  • Module 4: Competition
  • Module 5: Product Cycle and Pricing
  • Module 6: Customer Value Analysis
  • Module 7: Price Flexibility Strategy
  • Module 8: Product Line-Pricing Strategy
  • Module 9: Bundling-Pricing Strategy
  • Module 10: Price-Leadership Strategy
  • Module 11: Building Market Share with Pricing Strategy


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