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Digital Marketing and Social Media Marketing

  • 2 Days of training
  • E-Certificate of Completion
  • E-Training manual
  • HRDFApproved & Claimable

Course Objectives

  • Learn how to create your social media strategy and a specific framework by which to devise it
  • Obtain deep understanding on the relevant key performance indicators to measure Social Media success
  • Understand the arsenal of tools available for you to promote your business or product
  • using the most popular and effective social media channels
  • Gauge who your key social media influencers are and how to include them in their social media strategy
  • Analyse the impact of your social media strategy
  • Discover ways to be able to adapt your social media strategy in in real-time
  • Learn how to set a long-term content strategy, which will be maintained fresh with ideas whilst consistent in delivery

Target Audience

This program is designed for sales professionals, marketing specialists, project managers, brand managers, marketing specialists.

Methodology

Quizzes, Small Group Discussion, Case Studies, Active Summaries, Q& A Session, Questions Cards, Role Playing, Participant Control and Demonstrations

Course Modules

  • Module 1 – Digital Marketing
  • Module 2 – Search Engine Optimization
  • Module 3 – Google Adwords
  • Module 4 – Understanding Social World
  • Module 5 – The Digital Customer
  • Module 6 – Social Media Within Digital Marketing – The Fundamentals
  • Module 7 – Social Media Management Deep Dive (Part 1)
  • Module 8 – Social Media Management Deep Dive (Part 2)
  • Module 9 – Creating Your Social Media Strategy
  • Module 10 – Social Media Strategy Setting
  • Module 11 – Content Is King… …Context Is Queen
  • Module 12 – Social Media- Driving Sales
  • Module 13 – Social Media – Driving Customer Retention

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